Navigating all types of market conditions and volatility is our specialty. At Heritage West Financial our team of seasoned futures professionals brings over a century’s worth of combined futures markets experience to the table to expertly advise on risk management, strategies, hedging, and diversification.

Our analysts have appeared on CNBC, Fox Business News, Bloomberg and in leading financial publications.

Founder & President

Heritage West Financial, Inc. is owned and managed by its founder John C. Jensen. John’s experience in the futures industry began as a trader in the late 1970s. Equipped with 12 years of “in the trenches” trading experience, he joined the staff of a local brokerage firm as a futures specialist. In 1990, he founded Heritage West Financial, Inc. Under his guidance, Heritage West has grown to be a respected name in the futures and options industry. During these last 30+ years John has experienced and accommodated a full spectrum of economic environments and has dealt with a wide variety of market factors, both predictable and unpredictable. As a futures specialist, John shares his insight on investment opportunities and is dedicated to providing excellent, personalized service. Mr. Jensen served on the board of the National Introducing Brokers Association (NIBA) as president and membership chairman for many years. He also serves on the Hearing Committee of the National Futures Association (NFA) as well as being a past member of the NFA’s Nominating Committee.

Contact John Jensen at

Commodity Trading Analyst

Randall has been a member of the National Futures Association since 1987, starting out his career in the trading pits of Chicago. During the eight years he spent on the trading floor he worked with many market makers, traders, and analysts to professionally navigate the financial markets.

Randall started his own Introducing Brokerage in 1995, specializing in grains and meats and other traded agricultural products. While Randall has spent most of his time researching and trading, he has also dedicated time to educating investors on market participation and risk management. Randall has conducted many educational seminars to ensure that potential market participants understand their positions, strategies, and risks of trading commodities.

Randall joined Heritage West Financial in 2020 as a branch office located in Phoenix, Arizona where he continues to provide excellent service to his clients.

Contact Randall Werner at