Dear trader and prospective client,
Thank
you for your interest in Heritage West Futures, The Futures and Options
Specialists. We are an established, client-friendly firm offering full-service,
discount, online, and managed commodity brokerage services.
Established in 1990 on the principle that our success depends on the complete
satisfaction of our clients, we provide the stability, confidence, and trust
that both professional and beginning traders need to feel secure. We are registered
with the Commodity Futures Trading Commission and are members of the National
Futures Association as well as the National Introducing Brokers Association.
When you become a Heritage West client, you are entering into a partnership
with the Heritage West team. We want our clients to enjoy trading and to be
successful. Our brokers will be your eyes and ears in the market, staying
in constant contact as your consultant and sounding board. We spend the time
to identify your needs and preferences and are committed to doing everything
we can to satisfy them. Everyday we work hard to provide you with invaluable
expertise, insightful research, accurate trade execution, trading strategies,
interpretation of news and reports, risk management advice, and futures and
options education.
Our mission and commitment
Our mission is to provide our clients
with the service, products, and strategies to effectively participate in
the profit opportunities available in the futures and options markets, always
with your best interests in mind.
Our commitment is to excellence in the delivery
of these products and services at competitive rates.
Although no brokerage firm can guarantee that you will make money, we do
guarantee that you will be provided with the very best service and products
we can offer, and that your account will be handled with the highest degree
of integrity and professionalism.
With Heritage West, you can feel confident that
youve made the right choice!
Sincerely,

John C. Jensen
President and Founder
Company founder and president
Heritage
West Futures is owned and managed by its founder John C. Jensen. Johns
experience in the futures industry began as a trader in the late 1970s. Within
a short time, the financial markets were experiencing some of their most
volatile times that saw $850 gold, $40 crude oil, and 20% interest rates.
Equipped with 12 years of in the trenches trading experience,
he joined the staff of a local brokerage firm as a futures specialist. In
1990, he founded Heritage West Financial, Inc. Under his guidance, Heritage
West has grown to be an established and respected name in the futures and
options industry.
During these past 25 years John has experienced and accommodated a full
spectrum of economic environments. He has dealt with a wide variety of market
factors, both predictable and unpredictable, from political factors to natural
disasters and historic bull and bear markets. He has seen the birth of the
financial futures markets such as the Treasury Bonds and S&P 500 futures,
and the demise of contracts such as the Ginnie Mae.
John brings to Heritage West his extensive knowledge on the workings of
the futures markets and is a valuable member of the Heritage West team. John
authors Market News, the companys newsletter and offers trading comments
in the websites Trading Room. As a futures specialist, John shares
his insight on investment opportunities and is dedicated to providing superior,
personalized service.
In his commitment to the futures industry, Mr. Jensen serves as president of the National Introducing Brokers Association (NIBA) and serves on both the Hearing and Nominating Committees of the National Futures Association (NFA).
Our Clearing Firm
VISION
Financial Markets
A Preeminent Player in the Futures Industry
Vision Financial Markets LLC ("Vision") with over 130 introducing brokers is one of the largest Futures Commission Merchants in the world and a leading provider of customer clearing services and managed futures products. Over the past 10 years, Vision has provided commodity futures brokerage services to over 100,000 futures traders through its expansive network of registered brokerage professionals.
Vision is also a securities broker/dealer registered with the Securities and Exchange Commission and a member of the Chicago Board of Options Exchange. Through our sister companies Vision Brokerage Services, LLC, an NASD registered broker/dealer, and Vision Investment Advisors, LLC, an SEC registered investment advisor, the Vision "family" of businesses provides comprehensive financial solutions spanning a broad array of products and services geared towards brokers and individual investors.
Commitment to Excellence
Vision's commitment to excellence is uncompromising and, we believe, unparalleled. Vision's management team is dedicated to providing exceptional service and cutting-edge trading technologies to its diverse customer base. From senior executives to trading operations, to accounting and administrative staff, every employee of Vision is trained to ensure that our customers are treated with the utmost care and professionalism in their pursuit of financial wellness.
Mission Statement
Vision's goals and ideals are embodied in its corporate moniker - the American Bald Eagle.
As a rare bird of prey, the eagle is renowned for its keenness of vision, and its strength and agility in flight.
Taking these traits to heart, Vision has soared to great heights, earning the respect and commitment of its many customers. Through an undying pursuit of excellence, Vision has assembled a superior stable of product and service offerings.
Through Heritage West Financials association with Vision as its clearing partner, Heritage West clients have the experience, strength, and resources of Vision to help them achieve their trading objectives.
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